The Reynolds Building is the most iconic skyscraper in Winston Salem. It was the model for the well-known Empire State Building, and was the tallest building south of Baltimore for 35 years. The exemplary example of Art Deco architecture was designed by Shreve & Lamb. In 1984 the building was named “building of the year” by the National Association of Architecture, 55 years after the building’s completion. The Reynolds Building served as headquarters for R. J. Reynolds Tobacco Company for over 50 years.

PMC Property Group of Philadelphia Pa. purchased the building June 2014 with a pledge to spend an estimated $60 million dollars to convert the iconic building into a boutique hotel with luxury rental residential units, restaurant, and bar. PMC Property Group along with Kimpton Hotels goal was to transform the property to provide an atmosphere of sophisticated southern charm. The renovated building opened on April 26, 2016 to grand reviews by the public. Named after the state bird The Cardinal amicably provides the vision of the owner’s restoration.

Salem Electric Company has had the privilege to serve the building through the years from former headquarters of the second largest tobacco company in the United States; to a world class boutique hotel. It has been Salem Electric Company’s pleasure to be part of such an iconic landmark of the Winston-Salem’s community.